Key updates, trends, and actionable tips for smarter search visibility
1. Google’s March 2025 Core Update Is Still in Motion
Google’s latest core update hasn’t finished rolling out yet, and many sites are seeing serious shifts—especially those relying on AI-generated or thin content. The algorithm seems to be doubling down on experience and originality.
👉 What to do: Revisit your top-performing pages. Are they original, trustworthy, and written by people with real experience? If not, it’s time for an upgrade.
2. AI Overviews Are Becoming More Common
Google continues to expand its AI-generated “Search Overviews” in the U.S. These show up before organic results and can impact click-through rates, even for top-ranking pages.
👉 What to do: Format your content to answer common questions clearly. Use headings, FAQs, and short summaries to stay visible.
3. Local SEO Tip: Reviews Now Influence Rankings More Than Ever
The words your customers use in Google reviews actually impact local rankings. Keywords related to your services, location, or niche help Google understand your relevance.
👉 What to do: When you ask for reviews, encourage customers to mention what service they received and their experience with it.
4. TikTok Is a Search Engine Now (Especially for Gen Z)
More Gen Z users are turning to TikTok and Instagram to search instead of Google—especially for how-tos, reviews, and local tips. TikTok is quietly evolving its SEO features: alt text, detailed captions, and better in-app search are now all part of the game.
👉 What to do: If your business targets younger audiences, now’s the time to start posting helpful, search-optimized content on TikTok.
5. Ahrefs Introduces AI-Powered Content Suggestions
Ahrefs just added a new AI tool that analyzes your existing content and gives practical suggestions—like what to rewrite, where you’re missing keywords, and how to improve internal links.
👉 What to do: Run a quick audit of your top 10 pages. If they haven’t been refreshed in the last 6–12 months, test Ahrefs’ suggestions and watch for a lift.
Final Thoughts
SEO is getting smarter. Search behavior is shifting. And tools are evolving fast. The key is to stay curious, stay agile, and keep your content human-first.
Need help keeping up? Let’s talk strategy. We specialize in content audits, local SEO, and modern optimization techniques that drive real traffic—and real results.
