Google has introduced a new feature that makes it easier for businesses to collect customer reviews. Business owners can now generate QR codes that link directly to their Google Business Profile review pages, streamlining the process of gathering feedback from customers.
You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews.
— Google Business Profile (@GoogleMyBiz) March 4, 2025
On your desktop, go to your Business Profile and click on “ask for reviews”. Follow the instructions to generate a link or a QR code. Voila! pic.twitter.com/GX0HnLmAp6
How to Generate a QR Code for Reviews
To access this feature, follow these simple steps:
- Visit your Google Business Profile dashboard on a desktop.
- Click on the “Ask for reviews” option.
- Choose whether to generate a direct link or a QR code.
- Share the QR code via email, WhatsApp, social media, or display it at your business location.
Why This Matters for Businesses
This update offers an effortless way to boost review volume. QR codes can be placed on receipts, packaging, signage, or follow-up emails, reducing friction for customers who want to leave feedback. More reviews can improve local search visibility, helping businesses stand out in competitive markets.
Customers Are More Willing to Leave Reviews
A recent study highlights that consumers are increasingly aware of the importance of online reviews and are more willing to leave them—if given the right opportunity. Businesses that encourage reviews at the right moment, such as immediately after a positive experience, are more likely to receive valuable feedback.
However, the study also suggests that while consumers are leaving more reviews, they are also becoming more skeptical of overall ratings. Many now consult alternative platforms like TikTok and YouTube in addition to Google reviews. This means businesses should diversify their online presence to maintain trust and credibility.
For more details on Google’s QR code update, visit Search Engine Journal.
